Social Media Workshop
This past week was the 8 th annual Social Media Workshop hosted by Ohio Northern University’s Public Relations Student Society of America. As a student with a social media minor, I was required to attend. The busy day started around 9:45 a.m. and was followed by an introduction from my professor. The keynote speaker was Caroline Schumacher from Give Kids the World, who presented a leader’s perspective on social media. One of the phrases that spoke to me during her presentation was that leadership is a decision. To be a leader, you have to take that initial step. She continued by explaining what your personal brand online is and what it isn’t. Your personal brand requires consistency and provides value over time. It is not a space for self-promotion, going viral or prioritizing an aesthetic feed. The biggest takeaway from Caroline’s presentation was to post with intention because one day, you realize people are watching. The next session I chose to attend was about organic and pa...