The World of Social Media Marketing

As the second semester of my freshman year begins, a class titled principles of social media is on the schedule! While I was originally not supposed to be in this class, I believe it will be fun, and I will share some important notes along the way! Each week we are asked to look over the upcoming chapter and compose a critical analysis of reading blog over a specific part we may find interesting or what to focus on. For chapter one, I will dive into social media marketing!

As a marketing and sport management student with a minor in social media, this section of the chapter spoke to me the most. I have recently found a passion for marketing in social media, especially if it involves sports. Being able to combine my interests of marketing and social media is something I am all for. It was really cool to be able to read about this topic and understand how brands could do better.

In terms of social media marketing, businesses must develop a strategy. If a particular business can’t accomplish that, they are essentially sailing without a compass. What I found unique was that this is even a problem. You would think that brands and companies would talk about these strategies prior to launching social media efforts. If I was a higher up at a company, this is the first thing that I would do. A lot of what social media marketing does is being able to create contact that people want to interact with. The more a brand can create content that is engaging, the more people will pay attention to it and even get excited about it. Wouldn’t you be more likely to purchase a product by a brand who markets it well on to their consumers on social media? I sure would! What I think is also worth noting is the percentage of marketers who believe social media boosts brand visibility. Ninety three percent is quite a high number, but it’s so true!

While social media marketing is such a positive tool for brands to increase their brand awareness, if they aren’t taking the time to learn about the platform they will be using and trends, it’s going to fall short of what they hoped.

The reality is, this section of the chapter stood out to me and gave me helpful insight that I could apply to real world situations as someone pursuing a career in this area. Hopefully you learn something new as well that you can take with you!